Here at Make + Do, I have a penchant for colorful and mod stars of the mid 20th century. You may have noticed this in my daily photos of inspirational ladies of fashion on the Make + Do Facebook page! While I try to share a variety of styles, I’m drawn again and again to the sweet styles of 1960′s french pop stars. I honestly can’t remember when I first came into contact with the term “Ye-Ye”, but when I could put a name to this group of ladies who gave me so much inspiration, my brain felt a lot more organized and a bit smarter too.
The term “ye-ye” is supposedly derived from the french translation of “yeah! yeah!” and was a phrase often featured in the songs of french ye-ye singers. In the late 1950′s, the radio show (and magazine) “Salut des Copains” (meaning” hey, friends!”) started to share a “sweetheart of the week” whose song would quickly catapult the teenage singer to her moment in the sun! These girls were always in their mid to late teens. The extreme naivete of these singers lent them a Lolita-esque quality as they sang (mostly) innocent songs with themes pertaining to love and their adolescent lives.
French ye-ye music had it’s hey-day in the 1960s-1970s and produced such famous names as Francoise Hardy, Sylvie Vartan, France Gall, Jane Birkin and, of course, my favorite Brigitte Bardot. The women represented in the French Ye-Ye movement and the songs which were produced represent a political timeline of women’s liberation. Studying this movement can lead you down a fascinating road of Sociological study! Check out this amazing article by Jean Emmanuel Deluxe on Ye-Ye Girls of the ’60s
I’m super excited to declare this month “April in Paris” and share some French Ye-Ye pop-stars with you each week. I also have a super simple frenchie DIY I have been hatching up to share. Hopefully, I can write up some fun fashion history posts swimming in my head and of course, I will be sharing Make+Do handmade updates as well!